Most people, I imagine, do not much care about the topic of this post.
The topic: words. Words to ban. Words(and phrases) that become inexplicably trendy, and rapidly wear out their welcome in our common lexicon.
This ongoing, partial, and now-updated list includes but is not limited to: own it, old school, shout out, and branding.
Don't use 'em!
Reverse discrimination gets an honorary (if not honorable) mention, sort of a lifetime achievement award. This nonsensical term has been around at least since the days of Allan Bakke, but is no more valid now than then. Bias = bias, no matter what.
I'll ratchet up the nuisance level by adding these mis-used terms and phrases to the list: don't say border when you mean state line or city limits. Don't say film (as in the verb, to film) when you mean videotape (now obsolete) or digitally record visuals. Don't refer to a creek or river's shore when you mean its bank.
Same basic deal with the phrase "start a tradition," but I've commented on that before.
Stickler or fuddy-duddy? Who the hell knows?